Our vision

Growing food without hard chemicals.

Our mission

To provide growers with scientifically proven, non-toxic pesticides that work.

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It’s the grower ('the man in the field') who we wish to support even ahead of our self interest.

Because that's where we have come from – we understand in a modern context how vulnerable growers are to circumstances they cannot control – be it prices, climate etc.

What we can contribute is small – it is to provide scientifically proven, non-toxic pesticides that work.

Our values

Grower focused

Everything we do is to help the grower

Integrity

We are upfront, honest and trusting and we expect others to be too

Partnership

We work with like-minded people and organisations

Evidence based

No evidence, no claim

Solution focused

We promote the best solution for growers, not products